Without marketing, no business can thrive to its full potential. Yes, coming up with a viable business idea is one thing, but pursuing that business idea to the letter is quite another. And when it comes to hotels and pubs, marketing is more than essential. That’s because these niches are so competitive that a full month, for instance, without marketing may take your business far down the pecking order among your competitors. That said, it is clear that marketing must be part and parcel of any business enterprise. One way to market your business is by use of the internet.
With the internet, you may not have to apply the traditional marketing techniques for your pub or hotel business. Used by billions of people around the world, nothing beats the internet when it comes to lead generation. As long as you have an internet device such as an Apple refurbished product, marketing your hotel will be a breeze.
Upload Clear Images of Your Business on the Internet
Visuals speak louder than words or written content. If you have a website for your pub or hotel business, you can simply upload the images of your hotel or pub on the site for your visitors and leads to see. This will give them a clue of how your business looks like and what it offers. And not just a website, you can also market your business on social media platforms, such as Facebook and Instagram. With a refurbished Apple device, you will be able to take clear photos of your business and upload them on your social media accounts. Thankfully, all apple devices come with a high-definition camera, which is able to capture even the finest details of anything.
In taking the photos of your business, you may want to be as comprehensive as possible. You can take a photo of the entire business premise, as well as the interior, such as the rooms and restaurants. Good clear images will not only capture the attention of potential clients, but they will also convince leads to convert into actual customers, resulting in more sales and the eventual success of your hotel or pub business.
Use Your Refurbished Device to Engage with Clients
Apple products are one of the most sophisticated internet devices. Hence, the least you can expect from this high-end gadgets is a good internet speed. Whether new or refurbished, the device will allow you to access and serf the internet at a lightning speed. Thus, if you’re having a live chat with your hotel clients, for instance, you can be sure the chat will be seamless. You will be able to answer all the questions as advanced by customers quickly without any unnecessary delays caused by device freezing.
Internet marketing needs the use of the right device for it to be successful, and a refurbished Apple computer or tablet is just the right device. While you won’t be the first user of such a device, most of these devices are still in good condition to serve you at least for the foreseeable future. In fact, most of refurbished Apple products are far much better that new devices manufactured by some other companies.
From time to time, the need to step out and go for a good time at a pub or hotel catches up with most people. It is a healthy habit, especially when done with moderation. Going out helps people to relax and re-set after a laborious day, week or month. However, the effects that sometimes result from a night of drinking are not as pleasant.
Puffy eyes, for instance, are often associated with regular drinking or a partying night that deprives one of sleep. However, you do not have to let these effects prevent you from having a good time. Thanks to the increasingly popular Verso super eye serum you can keep any signs of fatigue and ageing at bay as you enjoy a weekend tipple. The super friendly serum works by strengthening the skin around the eyes to keep you looking fresh as you party.
Why Verso Serum?
Although the effects of staying up late while on a pub crawl may not be visible after one day, they eventually begin showing. For many party lovers, puffy eyes are one of the earliest signs. Verso serum works to prevent eye bags without any harmful side effects.
It is a serum that is made using friendly ingredients; more of skin ‘food’ rather than a medicine. Its main component is retinol 8, an enhanced Vitamin-A complex. This component works by triggering the skin to produce collagen, a natural firming agent. It also has peptides that make it gentle to the skin as it sparks energy, rejuvenation, nourishment and brightening.
Verso serum is a handy protection cream given its small size and ease of use. The 30 ml container is easy to carry around, although you do not even need to go with it. By applying a few droplets on your fingers, then using them to gently pat the skin area surrounding the eyes, you are good to go. This can be done in the morning, then again in the evening before hitting the pub. If you love taking pictures while at the party or hotel, you will love how nice Verso serum will make you look and stand out in those shots.
Most entrepreneurs want to invest in the hotel and brewery industry. They focus on setting up bars and restaurants that will earn them a significant income. However, there are some things that people must consider when establishing these businesses. If you have plans to start any of these businesses, you should have successful strategies. Here are things you need to consider when establishing pubs and hotels.
Set Aside a Reasonable Amount of Money
You may find it challenging to start any businesses if you lack funds. Therefore, people who want to invest in pubs and hotels must have sufficient capital. They can get money from their savings or acquire a loan. If anyone wants to invest in bars or hotels, budgeting for that project is essential to ensure it succeeds.
Choose a Suitable Location
People with investment plans can consider starting a bar and a hotel. However, they must set their businesses in accessible areas. You will attract many clients if they can get to hotels and bars on time. You also have to ensure security is heightened in a hotel and bar so that customers can feel safe always.
Use Digital Marketing Strategies
You must have a successful plan to market your bar and hotel. Through digital marketing, you may increase the number of customers visiting your businesses. Consider using quality SEOs, paid-click ads, and emailing to find more customers. Social platforms, media, and roadshows may also help lure customers to your bar and hotel business.
Hold Unique Events in Your Bar and Hotel
When it comes to succeeding in bar and hotel business, you should consider alternative ways of promoting it other than digital marketing. Night parties and wedding events may increase customers in your business. People should consider these strategies if they want to invest in pubs and hotels.
When you are in a pub or hotel business, you will often need to rebrand regularly. You may have seen joints that are the hit one year and completely lose patronage the next year. However, renovations can be quite costly. Think about having to repaint, change tables and chairs, lighting, and all other things that new establishments are putting up. It is, therefore, important to look for more cost-effective ways of keeping your establishment looking good.
In regards to painting, wallpapers can be a great alternative. When you use wallpaper for walls renovation, you reduce both the cost of doing it and make future renovations easy. Additionally, you get the freedom to play around with the many designs provided by sellers like Family Wallpapers.
Such wallpapers are created using digital technology, hence designs can only be limited by imagination. With different sets of wallpapers, you can use them to change themes to match with different seasons like the summer, Christmas and Thanksgiving if you identify with American practices.
Family Wallpapers has a display of all these lovely wallpapers on their website. You can zoom in the various designs and pick the one that pleases you best. Once you make a decision to buy, you can add your wallpaper to a cart and make payments right on the website. They make free deliveries and offer tips on how to go about setting up your wallpaper art. The wallpapers are also easy to remove when the time comes.
Moreover, you have a great option to print your own custom wallpaper. All you need to do is upload your picture and specify your dimensions and Family Wallpapers will create it for you. With this option, you can use creative ways to appease your customers. For instance, you may decide to create portraits of some of your most loyal customers and use them as murals.
When picking wallpapers for your establishment, you should consider other factors too. What audience, for instance, are you targeting? Different themes work for different demographic groups. Also, have a plan for when you intend to change themes. This will make it easier since you can buy in bulk and enjoy nice discounts.
Many families like to travel for various reasons. When they do they often need to find accommodation to stay over at. For families, they want to focus on Hotels that are classed as kid-friendly. Even if the stopover is only for a night a child-friendly atmosphere is going to be important.
Depending on the time and day and how long the stopover is going to be for the location may be important. It may be necessary to be close to the major attractions if the stay is going to be for a few days. This way activities can be planned for the family so they are not isolated to the Hotel premises for the entire stay.
Most families require a larger room. A child-friendly Hotel will usually reserve their larger rooms for families with children. This allows for enough space to add extra portable beds if necessary. It also gives the kids more space to utilize.
It can be near impossible to keep the children quiet when in close quarters. Parents often worry about the children disturbing the other patrons. Kid-friendly hotels will sometimes have designated sections for families that have extra soundproofing for this very reason. Another reason for good soundproofing is so the younger children will not be disturbed by other guests that may be checking in late.
Kid Style Amenities
If the children are going to be staying at the Hotel for a few days there may not be opportunities to take them out every day. A hotel that has activities geared towards the kids can be a real problem solver for this. It can be something as simple as an indoor pool, or a games room. These types of activities can keep the kids busy for hours on end.
Those looking for kid-friendly Hotels will find the internet to be a useful resource for this.
The hotel industry is quite competitive. To thrive and remain relevant and ahead of the pack, hotel owners have no choice but to keep rethinking their strategies and reinventing their businesses. The good news is that even slight changes in the way you offer services go a long way in helping you aim for success.
Here are great tips to help you ace your hospitality game.
Innovation should be your mantra: Always remember that the modern hospitality industry thrives on innovation and reinvention. Offering accommodation and room service is not enough. Strive to give your customers an experience whenever they spend time at the hotel. For young guests, especially, they might be looking for something more than just passing the time in their room. Make their dining experience memorable, and this could be in how the food is served or even the choice of mugs, cutlery, and plates.
Pay attention to reviews: This has to be one of the best ways to know whether you are doing a good job or not. Checkout feedback forms are useful but don’t rely on them only. Check out what customers are saying about your business online, either on social media or on other online feedback forums on the hospitality industry. While at it, make sure you look at what is being said about your competitors and use the information to improve, especially in the areas they are falling short.
Create great leads: Get out of your comfort zone and seek out to partner with people who are crucial for your business such as planners. Endeavour to meet the planners where they congregate and make your business discoverable. Create great content with your target customer in mind about your business and use forums such as social media platforms to market your hotel. Ensure the blog section on your website is continuously updated with great and attractive content.
Make your guests feel safe: Ensure the smoke detectors and sprinklers are in a working condition always. Assess any security threats and take proper precautionary measures. Hygiene is one of the things that customers value; make it your first priority and respond to customer concerns positively whenever they are raised.
The Reverend Martin Luther King Jr. was born on the 15th of January, 1929, and was an American Baptist minister who went on to become an activist and was the most visible spokesperson for the civil rights movement from 1954 until his death in 1968. King was particularly known for his nonviolent approach to civil disobedience, formed by both his Christian beliefs as well as being inspired by Mahatma Gandhi.
King was infamous in America during the later stages of his life, even receiving the Nobel Peace Prize in 1964, for combating racial inequality using nonviolent means of resistance.
King visited Memphis, Tennessee in March, 1968, to support the black sanitary public works employees who were on strike at that time in pursuit of higher wages and better treatment. In one particular incident, the black employees were only paid for two hours of work when they had to return home due to bad weather, whereas white employees were paid a full day’s pay.
On the 4th of April, 1968, King was leaving his hotel room at the Lorraine motel in Memphis, Abernathy, when he was fatally wounded by James Earl Ray, who shot King in his right cheek, with the bullet travelling through his jaw and becoming lodged in his shoulder. King was rushed to hospital but ultimately succumbed to his wounds, ending the life that many have called the greatest leader in any civil rights movement in history.
King leaves behind a long legacy, and is still regarded today to be one of the best leaders that has ever been able to inspire people to achieve their ends through nonviolent means. Although he was on occasion considered to be controversial, his legacy lives on as a man that ultimately worked towards achieving racial equality in America and across the world.
Not many bars have their own TV series, but the most well-known is the American sitcom Cheers, with the first episode airing on the 30th of September, 1982, and ran its final episode on the 20th of May, 1993. In total there were 275 30 minute episodes of the show, spread across eleven seasons. The show was produced by Charles Products in association with Paramount Network Television, and takes place in a bar named Cheers in Boston, Massachusetts, where a small group of locals meet to drink, relax, and socialise.
Although the show was nearly cancelled early on due to being ranked almost last in the ratings for its premiere, it went on to become a highly rated show in America, managing to earn a top-ten rating during eight out of its eleven season, including managing one season at the number one spot.
The show has even managed to create its own spin-off show, which featured the character Frasier Crane as the main character in his own show, Fraiser.
The show has a number of main characters, with perhaps the overall main character of the show being the bar’s owner, Sam Malone, who also works as a bartender. Sam Malone is a well-known womaniser, helped by his former career as a professional baseball player, when he played for the Boston Red Sox, until alcoholism destroyed his career. Sam has a number of flings with one-off characters in the show, yet fails to maintain a serious relationship with anyone in the show.
Diane Chambers is an academic, who is studying at Boston University, and works at the bar as a cocktail waitress. She was eventually written out of the show, with her character deciding to leave Boston behind to pursue a writing career in Los Angeles, California.
Carla Tortelli, considered by many to be the comedic relief of the show, is a cynical and mocking cocktail waitress who frequently treats customers badly. Carla is inept with relationships, with her frequently disastrous relationships being a common comical story of the show.
Norm Peterson is a regular attendee of the bar, and an occasionally-employed accountant. Although the character was not intended to be a regular for the show, audiences liked the character so much that he was made a permanent character.
Guests in a hotel enjoy the luxury and comfort offered in the rooms. When checking a hotel online, most customers look at the room and make their booking decision based on how it looks. This is regardless of the cost of the room because for them, small details matter. You can attract travellers just by making minor and inexpensive tweaks in your hotel rooms.
This article provides affordable improvements you can make in your hotel to make the rooms attractive and attract more customers.
Change Patterned Linens
Most travellers look at the nature of the hotel rooms in terms of bed linen and images in the room. It is important to make the hotel room look impressive by using attractive colours. Replace the old curtains and duvets with new ones. Most importantly, use white duvets. Quality is what drives the customers. Therefore, ensure high-quality linens are placed within the hotel room. White will assist in brightening the decor and giving your room a new look. Old wall decorations should be renewed with neutral colours to give the room a magnificent look. Make sure the rooms also are spacious with comfortable beds.
Invest in Modern and Comfy Chairs
Guests always relax in the hotels they are staying in. This means hotels should ensure the comfort of the customers. Guests will be attracted to hotels with chairs which are comfortable and modern. You can change the existing chairs or get new covers. For instance, ikea couch covers are an excellent example of materials you can use. This means when selecting chairs for the hotel, consider overall comfort and a colour mix which matches the carpet in the rooms.
Use Neutral Colours on Walls
The physical appearance attracts customers. You should consider a facelift of the hotel rooms. This can be achieved by choosing the best colours to paint the hotel room walls. You can give your rooms pale pastel colours and other neutral paint schemes which will provide guests with value and a modern interior that will keep them relaxed after their activities. Generally, travellers love contemporary hotel interiors where they feel warm and comfortable.
Update Your Wall Hangings
Photos and pictures can give undesired information about the hotel. Be selective on the images displayed in various places within the hotel, including the rooms. Old pictures which can be used to tell the story of your hotel and its surroundings should be done away with and replaced with either current hotel staff photos or images giving the ongoing saga of the hotel. You can also get local landmarks drawn on various walls in the hotel.
Rearrange the Hotel Room Layout
A new look will always make customers’ expectations high. Try different layouts to catch the attention of customers online. Changing the room layout will always make your hotel room inviting and unique, which is what most travellers are looking for. Always rearrange your hotel with an up to date room layout and concepts.
The Brando is a private resort situated on the atoll of Teti’aroa in French Polynesia. The Brando serves as a research facility, eco-resort, as well as a regulated airstrip. The resort currently has over 80 staff and facilities management personnel.
The name comes from the actor Marlon Brando, who took out a 99-year lease on the atoll.
The only way to get to The Brando is via air travel, with airline Air Teti’aroa flying privately between the island of Tahiti and Teti’aroa.
Construction of The Brando Resort began in 2009 by Teti’aroa Pacific Beachcomber SC, with the first phase of building including repairing the runway for smoother plane landings and extending it to meet current aviation requirements. Additionally, a reef dock was added, enabling shipments via the ocean to the lagoon side of the reef. The hotel was finally completed in February 2014, opening for guests in July 2014. Eight of Marlon Brando’s children were involved with the construction project, alongside the Brando Estate.
The buildings of the resort are made using materials that are either local or certified to be renewable or recycled, as well as using an efficient energy generator to ensure lack of waste.